Get found by homeowners who are ready to build.
A Mortar Pro Account is the operating system for your builder, remodeler, or supplier business — verified credibility, matched leads, market intelligence, and a reviews engine in one place.
- 73%
- of homeowners research builders online for 30+ days before contacting one. Be findable on day one.
- 4.2×
- more inquiries on profiles with verified license & insurance badges versus unverified listings.
- $0
- to claim your profile and start receiving matched leads. Pay only when you upgrade.
Why a Pro Account
The tools serious builders use to win serious work.
We replaced the directory's pay-to-play model with verification, matched leads, and editorial standards. Here's what you get when you set up a Pro Account.
Matched, qualified leads
Our Match Quiz pre-qualifies every homeowner on budget, timeline, and project type before they ever reach your inbox. No tire-kickers, no auctions.
A verified profile that converts
Display license, insurance, and review verification badges that signal credibility — the things homeowners actually look for before they reach out.
Local market intelligence
Quarterly permit data, lot pricing, and competitor activity for the metros you work in. The same data our editors use for Mortar Reports.
A reviews engine that works
Email and SMS review requests, verification tokens, and the ability to respond publicly to every review — all from one dashboard.
Direct messaging with homeowners
Threaded conversations, file sharing, and quote tracking. Replace the scattered emails, texts, and voicemails with one record.
Editorial visibility
Pro Accounts are eligible for Mortar Editorial features, market reports, and the curated 'best of' lists homeowners actually read.
Getting started
From sign-up to first matched lead in under a week.
Create your Pro Account
Two minutes. Tell us your business, service area, and the project types you take on.
Verify & build your profile
Upload license, insurance, and recent project photos. Our team reviews and applies your verification badges within one business day.
Receive matched homeowners
Every Match Quiz response is routed to a short list of pros who fit. You see the brief, you choose to respond.
"Mortar is the first directory where every lead I get is actually ready to build. I closed three custom contracts in our first quarter on the platform."
Pro Account tiers
Start free. Upgrade when the pipeline justifies it.
Pro
Get found by homeowners actively searching.
Free
- Verified business profile
- License & insurance badges
- Up to 3 matched leads / month
- Public review responses
Verified-only directory
License, insurance, and review verification on every Pro.
12,000+ active homeowners
Pre-qualified through our Match Quiz.
Quarterly market data
Permits, lot pricing, and competitor activity.
Editorial standards
Independent, non-paid 'best of' lists.
Frequently asked
Questions from pros, answered.
- How is this different from List Your Business?
- A free listing makes you searchable. A Pro Account adds verification, matched leads, a reviews engine, market data, and direct messaging — the tools you need to actually convert that visibility into signed contracts.
- Who is a Pro Account for?
- Custom and production home builders, remodelers, architects, designers, general contractors, and material suppliers. If a homeowner would hire or buy from you for a residential build or renovation, you belong here.
- How are leads qualified?
- Every lead comes from our Match Quiz, which captures budget, timeline, location, and project type before contact information is collected. You see the brief and choose to respond — no auctions, no shared leads sold five times over.
- What does verification involve?
- We confirm active license, general liability and workers' comp insurance, and the authenticity of recent customer reviews. Verification is renewed annually.
Ready to grow with Mortar?
Create your Pro Account today. Verification takes one business day, and your first matched lead can land this week.